There are publishers (a party that advertises for the advertiser) who try to earn money with affiliation in an objectionable way. They try to put the last cookie which does not significantly contribute to the promotion (support) for the advertiser. This is done in many different ways and publishers are always on the outlook of new ways to make more and more money.
Cookie dropping is a common way of stealing the last cookie. It is done by placing a cookie on the user’s computer without the user clicking it. Many a times cookie droppers place cookies on third-party websites (sites other than their own), and the consumer is not aware of it.
There are publishers who generate traffic in an unethical way. The networker should know the publisher well. This helps in the publisher propose to the advertiser programs and the advertiser should know how the publisher generates traffic towards the site of the advertiser. Quality of traffic is more important than the quantity. For receiving a commission only filing of personal detail is sufficient hence there is fraud in finance, telecom, lead business and career sectors publishing.
Nowadays networks keep a stringent control right at the beginning as one has to register to join the program. The website and data can be checked by the advertiser at publishers’ end. Hence only those publishers are active who bring-in only quality traffic.
If you have doubt about fraud publishers, do more research. Here are some reasons to doubt publisher.
- Have a glance at the ‘last click’. If the referrer is not recognized, it indicates there is something fishy. It so happens that sometimes the referrer can be masked by the publisher. If the advertiser is not sure then he can ask the publisher why the referrer is not a recognized one and what his best traffic source is.
- It the advertiser getting traffic only through Windows browser and not from any other browser. As getting traffic only and only from Windows browser is a rare case. It can be a kind of distributing spyware on consumer’s computer or laptop.
- The publisher drives a lot of traffic but generates only a few leads i.e. very low eCPC. If the publisher realizes only 2 percent eCPC then than it is almost impossible to get traffic from a banner network, and it is not profitable for the publisher.
- In a hope of getting more conversions or the sudden spike in sales (compared to other publishers) indicates that the publisher might be using display channels which are associated with site-under and pop-ups.
- If the consumer ends up buying a product within the very short time after leaving the publisher site, i.e. click to lead time if too short then something is not right.
- If the conversion rate is 80 percent or so (that is too high) the advertiser should check for IP addresses and traffic source to come to a conclusion whether the traffic is fake or genuine.
These are some reasons why fraudulent sales occur. Actually, the publisher is generating his own leads by filling his own personal information and simply increasing his commission from the advertiser.