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A strategy for your affiliate program is where you start but can be also where you fail. Choosing the right strategy for you program and make the difference between a successful program and a program that fails.

Our affiliate channel strategy involves the following:

    • Recruiting independent affiliates
      We spend time in affiliate forums, blog sites, and affiliate directories and sites related to your product and sort out and find affiliates that can promote your product. Including: social media pages of affiliates and affiliates that do paid advertisement.

 

    • Screening affiliate networks
      We screen our affiliate partners by looking at the history of a web site and the quality of the site content as well as other things. These factor help us to determine the partner’s credibility and to judge how likely they are to be successful.

 

    • Cultivate Relationships
      Often one loyal affiliate can drive more sales for retailers than a large number of partners. We cultivate relationships will our existing affiliates to ensure that they receive all the materials and attention they require. We set up effective communication channels and are available for questions and concerns. Most importantly, though, we are timely when paying out.

 

    • Incentives
      We provide our affiliates with deals and intensives that they can pass on to the consumers. We offer competitive payouts, with additional rewards, promotions, and giveaways for top affiliates. We ensure that our promotion ads are well thought out and that the content and graphics are of the highest quality possible.

 

    • Providing Tools
      We provide our affiliates with a variety of regularly updated banners and images, and promotional methods.

 

    • Reports
      We analyze performance of affiliates. We see when affiliates go up and down in sales and make sure that we help them to maximize their sales capabilities. We use metrics to stay on top of results.

 

    • Sending compelling affiliate newsletters – We send out interesting and engaging affiliate newsletters that speak to our affiliates.